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Why Most Insurance Emails Go Unread—And How to Fix It

Email is one of the most powerful marketing tools for insurance brokers. It’s direct, cost-effective, and scalable. But there’s one big problem: most insurance emails go unread.

Why? They aren’t relevant.

Clients ignore mass emails that don’t speak to their needs. A new homebuyer doesn’t need a renewal reminder. A long-time auto client isn’t interested in commercial coverage. Sending the same message to everyone is a fast track to low engagement and lost opportunities.

The Power of Segmentation

Segmentation is the key to making emails feel personal. Instead of blasting the same message to your entire client base, you can group clients by:

  • Policy type – Auto, home, business, life, etc.
  • Renewal date – Send timely reminders and incentives.
  • Claim history – Offer relevant risk-mitigation tips.
  • Engagement level – Re-engage inactive clients or reward loyal ones.
  • Life events – New home, new car, marriage, retirement.

By targeting emails to specific client needs, open rates increase, click-through rates rise, and policy sales grow.

Segmentation Drives Real Results

The numbers don’t lie:

  • Segmented email campaigns have a 14.31% higher open rate. (Mailchimp)
  • Click-through rates are 100.95% higher for segmented campaigns. (Mailchimp)
  • Businesses using segmentation see a 760% increase in email-driven revenue. (Campaign Monitor)

For brokers, this means higher engagement, more renewals, and more cross-sells—all without increasing your marketing budget.

Automation Makes It Easy

The good news? You don’t have to manually segment every email list.

With DataHub, brokers can segment their audience and automate personalized email campaigns in minutes. Whether it’s renewal reminders, cross-sell offers, or risk-mitigation tips, DataHub ensures the right message reaches the right client—at the right time.

Final Thought

If you’re still sending the same email to every client, you’re leaving money on the table. Segmentation changes that.

Ready to see how DataHub can help? Learn more today.