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Blog Posts, PR and Press Releases

Wawanesa’s Big Change: Why Brokers Need to Automate Document Delivery Now

Insurance brokers face a significant operational shift as Wawanesa stops delivering renewal documents directly to policyholders. This change means brokers must now manage the entire…

Playing to Win: Game-Changing Strategies for Insurance Marketing and Risk Management

Introduction The insurance industry is changing fast, and brokers face new challenges like tougher competition, evolving customer expectations, and a spike in claims from catastrophic…

2025 Insurance Marketing Trends: What Brokers Need to Know to Stay Ahead

The insurance industry is evolving rapidly, and marketing strategies that worked last year may already be outdated. From AI-driven personalization to the rise of influencer…

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Why Most Insurance Emails Go Unread—And How to Fix It

Email is one of the most powerful marketing tools for insurance brokers. It’s direct, cost-effective, and scalable. But there’s one big problem: most insurance emails…

Editorial: Trufla Embraces Its Own Digital Evolution with truWeb

  At Trufla, a company dedicated to equipping brokers with innovative digital tools, a brand update and website overhaul were inevitable. Tanya Coburn, Trufla’s VP…

Why You Need Trufla’s 360 Digital Tools in 2025: The Problems It Solves for Your Brokerage

As the insurance industry becomes more competitive and customer expectations continue to evolve, brokerages face several critical challenges. To thrive in 2025, it’s no longer…

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